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Marketing Professional

No matter how great the product or how brilliant the management, no good business can succeed without a sound and effective marketing strategy. Professionals in this field understand consumers, how to reach consumers and how to put a product in the best light possible for sales. Anyone can master the fundamentals of business and management, but it’s important to sustain that business by translating your skills into sales through marketing. Successful sales initiatives require sound marketing strategy to effectively explain the benefits of your product or service to exactly the customers who will keep your business going for years to come.

The Marketing program outlines for students current theories of marketing, their effective application and concepts important to marketing goods and services, identifying and further defining target customers, targeting those customers and really reaching them through your messaging from both a domestic and global perspective. Learners will explore the elements of market research, identifying target customers, branding, pricing, developing product offers, and developing marketing communications for various distribution channels. Students will examine marketing critically from the perspective of the consumer, the overall economy, and technology as well as the legal and ethical issues that arise to ensure responsible marketing.

This program offers learners a view of the principle areas of marketing. It explores the factors influencing how marketing decisions are made, including the impact of marketing decisions on an organization and its customers. Learners will gain a working knowledge of practical marketing and business vocabulary. Additionally, participants will analyze today’s global, highly competitive marketplace and evaluate how the actions of competitors influence marketing decisions.

 

Program Objectives

After completing this program, learners will be able to:

  • Evaluate the primary components of a marketing plan from strategic, functional, and operational perspectives
  • Analyze how the characteristics of the business environment can impact marketing decisions
  • Analyze the possible impacts of marketing research on a business plan
  • Evaluate how consumer characteristics and behavior affect marketing strategies
  • Compare B2B and consumer markets
  • Compare various considerations in product and services marketing
  • Analyze how integrated marketing communications (IMCs) are developed and implemented
  • Analyze the considerations and process of creating a pricing strategy
  • Distinguish marketing channel options, considerations, and interactions
  • Use Microsoft Office®

Certification Opportunities

After completing this program, learners will have the opportunity to take the leading national/industry-recognized certification exam(s) essential to entry-level employment in this fast-growing field.

 National Workforce Career Association (NWCA) Marketing (B-MKTG)


 

 

Optional Volunteer Externship Opportunity

Learners who complete this program are eligible to participate in an optional volunteer externship opportunity with a local company/agency/organization whose work aligns with this area of study in order to gain valuable hands-on experience.  As learners progress through their eLearning program, an Externship Coordinator will reach out to coordinate placement.

Note: Additional documentation including health records, immunizations, drug-screening, criminal background checks, etc. may be required by the externship facility.

Risk Management Professional (RMP®)

Start your prep for the PMI Risk Management Professional (RMP) certification exam with the PMI Risk Management Professional (PMI-RMP) program. The performance-based labs included with this program deliver a unique and useful hands-on experience for learners to gain the practical skills necessary for success in this area and put to use the knowledge from each lesson. The PMI RMP training comprehensively covers the RMP certification exam objectives and helps learners gain an understanding required for working with project management framework, risk management planning, stakeholder communication and engagement; risk identification, and risk analysis.

The PMI RMP certification is an industry-recognized vendor-neutral credential that validates your project management skills. The PMI Risk Management certification is targeted at project management professionals who provide expertise in the specialized area of assessing and identifying project risks along with preparation plans. The RMP exam verifies professionals' expertise in risk strategy and planning; stakeholder engagement, risk process facilitation, risk monitoring, and reporting; perform specialized, and risk analysis.

 

Program Objectives

This program covers the following key areas and topics:

  • Project and Operation
  • Project Life Cycles and Project Management Processes
  • Project Environment
  • Organizational Structure
  • Risk and Planning Risk Management
  • Project Stakeholder Management
  • Project Communications Management
  • Theories and Concepts
  • Identifying Risks
  • Risk Analysis
  • Perform Qualitative Risk Analysis
  • Perform Quantitative Risk Analysis
  • Plan Risk Responses
  • Implement Risk Responses
  • Monitoring Risk
  • Use Microsoft Office®

Performance-Based Labs

The labs contained in this program are simulators that provide learners with a virtual real-world environment where they can practice the skills acquired in each lesson.

  • Introduction to the Project and Operation
  • Introduction to the Project Risk Management Process
  • Introduction to the Plan Communications Management Process
  • Introduction to the Manage Communications Process
  • Introduction to Risk Analysis
  • Introduction to the Plan Risk Responses Process

Certification Opportunities

After completing this program, learners will have the option to take the leading national/industry-recognized certification exam(s) essential to entry-level employment in this fast-growing field.

 Project Management Institute (PMI)® Risk Management Professional (RMP)®


 

 

Optional Volunteer Externship Opportunity

Learners who complete this program are eligible to participate in an optional volunteer externship opportunity with a local company/agency/organization whose work aligns with this area of study in order to gain valuable hands-on experience.  As learners progress through their eLearning program, an Externship Coordinator will reach out to coordinate placement.

Note: Additional documentation including health records, immunizations, drug-screening, criminal background checks, etc. may be required by the externship facility.

Risk Management Professional (RMP®)

Start your prep for the PMI Risk Management Professional (RMP) certification exam with the PMI Risk Management Professional (PMI-RMP) program. The performance-based labs included with this program deliver a unique and useful hands-on experience for learners to gain the practical skills necessary for success in this area and put to use the knowledge from each lesson. The PMI RMP training comprehensively covers the RMP certification exam objectives and helps learners gain an understanding required for working with project management framework, risk management planning, stakeholder communication and engagement; risk identification, and risk analysis.

The PMI RMP certification is an industry-recognized vendor-neutral credential that validates your project management skills. The PMI Risk Management certification is targeted at project management professionals who provide expertise in the specialized area of assessing and identifying project risks along with preparation plans. The RMP exam verifies professionals' expertise in risk strategy and planning; stakeholder engagement, risk process facilitation, risk monitoring, and reporting; perform specialized, and risk analysis.

 

Program Objectives

This program covers the following key areas and topics:

  • Project and Operation
  • Project Life Cycles and Project Management Processes
  • Project Environment
  • Organizational Structure
  • Risk and Planning Risk Management
  • Project Stakeholder Management
  • Project Communications Management
  • Theories and Concepts
  • Identifying Risks
  • Risk Analysis
  • Perform Qualitative Risk Analysis
  • Perform Quantitative Risk Analysis
  • Plan Risk Responses
  • Implement Risk Responses
  • Monitoring Risk
  • Use Microsoft Office®

Performance-Based Labs

The labs contained in this program are simulators that provide learners with a virtual real-world environment where they can practice the skills acquired in each lesson.

  • Introduction to the Project and Operation
  • Introduction to the Project Risk Management Process
  • Introduction to the Plan Communications Management Process
  • Introduction to the Manage Communications Process
  • Introduction to Risk Analysis
  • Introduction to the Plan Risk Responses Process

Certification Opportunities

After completing this program, learners will have the option to take the leading national/industry-recognized certification exam(s) essential to entry-level employment in this fast-growing field.

 Project Management Institute (PMI)® Risk Management Professional (RMP)®


 

 

Optional Volunteer Externship Opportunity

Learners who complete this program are eligible to participate in an optional volunteer externship opportunity with a local company/agency/organization whose work aligns with this area of study in order to gain valuable hands-on experience.  As learners progress through their eLearning program, an Externship Coordinator will reach out to coordinate placement.

Note: Additional documentation including health records, immunizations, drug-screening, criminal background checks, etc. may be required by the externship facility.

Project Management Professional (PMP®)

Project Management Professionals have a firm understanding of the basic competencies involved in management and oversight, including areas such as effective time management, managing multiple projects simultaneously, scope and estimation of project undertaking and devising a detailed project plan alongside project risk and cost analysis. The program includes training and exam preparation for students to become a Project Management Professional (PMP®) as designated by the Project Management Institute. The PMP® is the most important industry-recognized certification for project managers. Globally recognized and demanded, the PMP® demonstrates that individuals have the experience, education and competency to lead and direct people and helps individuals to stand out to employers and maximize their earning potential overall.

This program builds successful project managers at all levels of an organization. It provides a comprehensive preparation for the PMP® certification exam including exam-taking tips, 25 comprehensive module quizzes, five process group tests, and two full-length, 200-question practice exams covering the areas of interest from A Guide to the Project Management Body of Knowledge, (PMBOK® Guide), which will provide a report to help you determine your areas of weakness.

 

Program Objectives

After completing this program, learners will be able to:

  • Recognize how enterprise environmental factors and organizational process assets affect how projects can be managed
  • Explain the five stages of a project life cycle and illustrate how these stages can overlap in time
  • Demonstrate how to create a project management plan with subsidiary plans for each of the knowledge areas and explain how progressive elaboration and integrated change management can keep these documents effective and relevant
  • Explain the overlapping nature of project activities and practice Project Integration Management to coordinate the various project management processes
  • Illustrate how a project's various baselines (including scope, cost, schedule, quality, risk, procurement, and others) are determined, planned for, and managed
  • Recognize how to effectively manage human resources and communicate with all stakeholders
  • Explain the key methods used to estimate project schedule and cost at the beginning of a project and to forecast cost and schedule variances at any time during the project
  • Identify key project stakeholders and continuously engage them in appropriate project activities
  • Describe how the project management knowledge contained in the PMBOK® Guide can be used in practice
  • Use Microsoft Office®

Certification Opportunities

After completing this program, learners will have the option to take the leading national/industry-recognized certification exam(s) essential to entry-level employment in this fast-growing field.

 Project Management Institute (PMI)® Project Management Professional (PMP)®


 

 

Optional Volunteer Externship Opportunity

Learners who complete this program are eligible to participate in an optional volunteer externship opportunity with a local company/agency/organization whose work aligns with this area of study in order to gain valuable hands-on experience.  As learners progress through their eLearning program, an Externship Coordinator will reach out to coordinate placement.

Note: Additional documentation including health records, immunizations, drug-screening, criminal background checks, etc. may be required by the externship facility.

Project Management Professional (PMP®)

Project Management Professionals have a firm understanding of the basic competencies involved in management and oversight, including areas such as effective time management, managing multiple projects simultaneously, scope and estimation of project undertaking and devising a detailed project plan alongside project risk and cost analysis. The program includes training and exam preparation for students to become a Project Management Professional (PMP®) as designated by the Project Management Institute. The PMP® is the most important industry-recognized certification for project managers. Globally recognized and demanded, the PMP® demonstrates that individuals have the experience, education and competency to lead and direct people and helps individuals to stand out to employers and maximize their earning potential overall.

This program builds successful project managers at all levels of an organization. It provides a comprehensive preparation for the PMP® certification exam including exam-taking tips, 25 comprehensive module quizzes, five process group tests, and two full-length, 200-question practice exams covering the areas of interest from A Guide to the Project Management Body of Knowledge, (PMBOK® Guide), which will provide a report to help you determine your areas of weakness.

 

Program Objectives

After completing this program, learners will be able to:

  • Recognize how enterprise environmental factors and organizational process assets affect how projects can be managed
  • Explain the five stages of a project life cycle and illustrate how these stages can overlap in time
  • Demonstrate how to create a project management plan with subsidiary plans for each of the knowledge areas and explain how progressive elaboration and integrated change management can keep these documents effective and relevant
  • Explain the overlapping nature of project activities and practice Project Integration Management to coordinate the various project management processes
  • Illustrate how a project's various baselines (including scope, cost, schedule, quality, risk, procurement, and others) are determined, planned for, and managed
  • Recognize how to effectively manage human resources and communicate with all stakeholders
  • Explain the key methods used to estimate project schedule and cost at the beginning of a project and to forecast cost and schedule variances at any time during the project
  • Identify key project stakeholders and continuously engage them in appropriate project activities
  • Describe how the project management knowledge contained in the PMBOK® Guide can be used in practice
  • Use Microsoft Office®

Certification Opportunities

After completing this program, learners will have the option to take the leading national/industry-recognized certification exam(s) essential to entry-level employment in this fast-growing field.

 Project Management Institute (PMI)® Project Management Professional (PMP)®


 

 

Optional Volunteer Externship Opportunity

Learners who complete this program are eligible to participate in an optional volunteer externship opportunity with a local company/agency/organization whose work aligns with this area of study in order to gain valuable hands-on experience.  As learners progress through their eLearning program, an Externship Coordinator will reach out to coordinate placement.

Note: Additional documentation including health records, immunizations, drug-screening, criminal background checks, etc. may be required by the externship facility.